• Ryan Andrews

7 Reasons to Update Your Website & Social Media Presence NOW

If you're just returning to our website for the first time in a while, you may have noticed some of our new features!

  • Simplified Navigation

  • *NEW* E-Commerce Services

  • Less of the "Clunky Extra Stuff"

We'll admit, it has been quite some time since our last blog article or website change.. COVID has kept our clients (and us) extremely busy! But that's no excuse, a regularly maintained and updated website is ESSENTIAL, especially as most people are currently using social media & websites to discover new services, make reservations, etc.


Not having an inviting and easy-to-use website / social media platform can be detrimental to your business, turning customers off of your product or service before they even visit your store!


Let's jump right in and go over the 7 reasons you need a website and social media update – now!


  1. Let Customers Know You're Still There

  2. Let GOOGLE Know You're Still There

  3. Did Someone Say SEO Strategies?!

  4. Free Advertising for New Products / Services

  5. More Followers and Potential Customers

  6. Better Preparation to Handle Business Changes Due to COVID-19

  7. Keep YOURSELF Interested!

1. Let Customers Know You're Still There


For someone checking up on your page or a new customer discovering you, an inactive page is a huge red flag! Perhaps it just means you've been too busy to update it and WE understand that, but to the customer it can also appear that you are no longer open or have gone out of business.


Get a post or update out there to let customers know that you're still there for them!


2. Let GOOGLE Know You're Still There


Even more so than humans, Google is consistently checking for updates across the web to make their own user experience as effective as possible. This means that an out of date and neglected website / social media profile will end up lower on the Google rankings compared to pages that are active and updated regularly (with powerful SEO strategies!)


3. Did Someone Say SEO Strategies?!


That's right! Consistent website updates and blog articles using *high traffic keywords* help improve your ranking on Google so that customers will discover your business first when they make a relevant search. SEO (Search Engine Optimization) can get a bit confusing and technical, so if you're new to the world of SEO, contact us to learn a bit more!


*high traffic keywords* = keywords / phrases relating to your business that are commonly searched on Google.


4. Free Advertising for New Products / Services


Once you've got an established website and social media profiles with large followings, a fresh and engaging piece of content is all it takes to send customers flocking to your new product or service! If you're not posting regular updates, how will customers even know all the great things your business has to offer?!


5. More Followers and Potential Customers


An increased social media presence and a regularly updated website are both correlated to a higher number of followers. Post more to get seen more! While nobody wants to follow a page that posts every 4 minutes.. Nobody wants to follow a page that doesn't post for 4 months either!


6. Better Preparation to Handle Business Changes Due to COVID-19


COVID-19 changed the way we handle business in just about every niche possible. Having a strong website and social media page will help you communicate with customers and make reservations or sales while reducing contact and reducing the spread of COVID-19!


7. Keep YOURSELF Interested!


It's super important to keep your customers interested and updated with everything your business is doing, but perhaps just as important is your own interest in the business! Writing new articles and making changes and improvements to your website and social media profiles can give you the boost of motivation you need to take your business to the next step!


We appreciate you taking the time to read this article and check out our latest website updates, now it's time for you to go out and make some website and social media updates of your own! If you have any questions regarding this article or social media / website management in general, don't hesitate to contact us anytime!

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Based in Windsor – Servicing Ontario

(226) 346-6560

ryan@rysandigital.com

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